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Social media is an essential component of any marketing strategy, and it's essential to know which platforms have the most significant user base. Here are the top 5 social media apps sorted by daily user base, along with up-to-date and accurate numbers:
1. Facebook
Facebook is the largest social media platform, with over 2.9 billion monthly active users as of 2021. Approximately 1.84 billion people use Facebook daily, making it the most popular social media app globally.
2. YouTube
YouTube is the second-largest social media platform, with over 2.2 billion monthly active users. Approximately 1 billion people use YouTube daily, making it the second most popular social media app globally.
3. WhatsApp
WhatsApp is the most popular messaging app globally, with over 2 billion monthly active users. Approximately 2 billion people use WhatsApp daily, making it the third most popular social media app globally.
4. Instagram
Instagram is a photo and video-sharing app that has over 1 billion monthly active users. Approximately 500 million people use Instagram daily, making it the fourth most popular social media app globally.
5. TikTok
TikTok is a video-sharing app that has exploded in popularity in recent years, with over 1 billion monthly active users. Approximately 689 million people use TikTok daily, making it the fifth most popular social media app globally.
Conclusion
These are the top 5 social media apps sorted by daily user base. Facebook, YouTube, WhatsApp, Instagram, and TikTok all have significant user bases, making them essential platforms for any social media marketing strategy. By understanding the daily user base and popularity of each platform, you can tailor your marketing efforts and maximize your reach.
Company Director
Fourmy Media Group (FMG) is the brainchild of François Fourmy, who brings over a decade of expertise in design, marketing, and advertising. As the driving force behind FMG, François excels in meticulously planning and executing campaigns. His ability to break down raw briefs into actionable milestones and deliver successful, measurable results has solidified FMG's reputation as a top-tier agency in the UK and beyond.
